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Inditexcareers URL builder

Create specific links for your campaigns and materials

What is a UTM? What are they used for?

  • The UTM parameters are words we place in a URL which helps us identify and track the effectiveness of our recruitment campaigns/materials.
  • UTMs are extremely helpful to be aware of the origin of our candidates. The UTM allows us to track which source the candidate used when they apply/register to inditexcareers. This information is highly relevant to determine the success of our recruitment actions.
  • For that reason, being able to measure the inditexcareers traffic that comes through a certain source/medium will allow us to take better strategical decisions and performing more effective actions.


How to build a UTM:

Find the instructions to create a UTM at the bottom of the page. Additionally, in each parameter you will find a tooltip, which contains a brief explanation and some examples.

Market

Market

Paste here the URL where candidates will be redirected to:

http://

Medium: Where is this link going to be placed? (Choose a category)

In which specific source will this link be placed to?
utm_source ?
What position is the campaign for?
utm_term ?

Write the name of the campaign in lowercase: (check tooltip!)
utm_campaign ?
To specify where we are redirecting candidates to.
utm_content ?

Final URL ready to be used!


Please, press SAVE BUTTON, to save the URL in the system.

Tips

Inserting UTM parameters is incredibly simple. You only need to follow the steps below:

Previous considerations:

  • Following the steps listed is essential.
  • Please, always use English as a language.
  • Special characters such as must be avoided..

STEPS

  • Choose the country where the offer is going to be launched
  • Paste the URL where candidates will be redirected to.
  • Choose whether the campaign will be performed in social media, Job Portal, Schools
  • Source: Decide the specific platform or Job Portal where the link is going to be placed
  • Choose the position that you want to promote sales-assistant, manager, office, etc.
  • Content: choose where does the link redirect candidates to (IC register, Job offers)
  • Write the name of the campaign in lowercase. Check the structure in the tooltip!

When all the fields have been filled, below you will find the final URL, ready to be used. You will find two different URLs.

  • The first one is the one that contains all the parameters you have chosen in each box. This URL MUST be copied by pressing the Save button so that it can be saved in the system.
  • The second URL is a shorter URL that also includes all the information, but it is hidden. This one will be the URL that you are going to use to track the campaigns.

Remember: if you do not save the first URL, the system will not gather data from your campaign!